2019 (Launched 2020)
Cory Klippsten
Private (Venture-Backed)
Not Publicly Disclosed
Bitcoin-Only Financial Services
Not Publicly Disclosed (Fiduciary Custody)
Cory Klippsten, Yan Pritzker (CTO), and Brady Swenson.
Cory Klippsten holds an MBA from the University of Chicago Booth School of Business and a broadcast journalism degree from the University of MissouriโColumbia. Before co-founding Swan, he spent nearly two decades in product, marketing, and business development roles at Google, Microsoft, McKinsey & Company, and Morgan Stanley, alongside a career in early-stage tech investing. Klippsten is one of the most prominent consumer advocates in the space, recognized for his “Bitcoin-only” stance and for warning the public about structural risks at centralized crypto-lending institutions (including Celsius, Voyager, and FTX) months prior to their liquidations.
swan.com
The Accumulation & Custody Stack
Swan Bitcoin operates a specialized financial infrastructure built exclusively for Bitcoin savings. The flagship Swan App automates ACH deposits and instant Bitcoin conversions, pushing users toward non-custodial hardware wallets via automated withdrawal scripts. The firm offers institutional wealth pipelines through Swan Private and Swan Advisor, using a legally segregated custody framework to protect customer assets from operational liabilities.
Vertical Assets
- Swan Savings (DCA Engine)
- Swan Private (Wealth Portal)
- Swan IRA (Tax-Advantaged Stack)
- Collaborative Custody (Beta)
Partner Infrastructure
- BitGo Trust Custody Integration
- Bakkt Custody (Fortress Transition)
- Equity Trust (IRA Partner)
Strategic Value
Swan serves as a “Sovereign Onramp.” While other brokerages treat Bitcoin as a trading asset to generate transaction fees from high-frequency swaps, Swan encourages a long-term savings mindset, providing the educational and technical bridges required to help users transfer their wealth into self-custodial cold storage.
| Primary Revenue | Transaction Spreads, Custody Fees & Advisory Fees |
| Funding History | $200M+ Raised (Equity & Debt) |
| Product Philosophy | Bitcoin-Only (No Altcoins or Lending yields) |
| Business Stance | Non-Hypothecated, Segregated Custody |
| Corporate Domicile | Calabasas, California, USA |
| Restructuring Status | Managed Mining Closed (2024 refocused on Brokerage) |
Strategic Alignment: Swan is committed to a zero-yield policy on customer deposits, refusing to engage in rehypothecation or lending of client Bitcoin to ensure total balance-sheet protection.